Privacy Policy

2. Information Collection, Use, and Sharing:

• The information gathered by and for the Effectual Services website belongs exclusively to Effectual Services, the company that runs the EffeMark website. We can only access or gather information that you freely provide to us via the website, email, or other direct communication. This information won't be rented or sold to anybody. We'll reply to you using the information you provide. Your information won't be shared with anyone outside of our company unless it's required to complete your request. In the future, unless you request otherwise, we may send you an email with special information, updates to this privacy statement, or new or modified services.
• Except with the individual's consent or as required by law, personal information will not be used or disseminated for purposes other than those for which it was originally obtained. Personal data will only be kept for as long as is required by law or to accomplish those purposes, after which it will be securely destroyed to maintain its confidentiality.
• Except in some specific situations, an individual must be informed of the existence, usage, and disclosure of his or her personal information upon request and granted access to it within thirty days. A person will have the ability to contest the information's completeness and accuracy and request that it be changed as necessary. All of these difficulties will be communicated to Effectual Services' management staff.
• Any complaint regarding adherence to the aforementioned principles may be directed to Effectual Services' management team. A complaint will be investigated by Effectual Services' management team, who will also notify the subject of the investigation's findings and address any compliance issues found.

3. Collection of Your Personal Information

• Except in cases where you have given permission to gather such information from third parties (such as a business you manage or for which you operate as an agent, or a third-party partner of yours), we will collect personal information directly from you.
• We only gather data from you that we think is necessary to: a) deliver the trademark search and monitoring services you have requested from www.effemark.com; b) keep in touch with you for service-related or future consent purposes; and c) generate anonymous statistics. Only with your explicit consent will we gather information about you for any other reason.
• We are obligated by law to maintain a record of our interactions and services with all of our clients and prospective clients. Information you give us or give us permission to obtain, search results, the client's trademark portfolio plan, consent forms, contact notes, and progress updates are all included in the record. Effectual Services, which runs www.effemark.com, is the owner of the records. You do, however, have rights with regard to accessing your record and disclosing information from it. Data can be stored in electronic and written formats.

4. Computer Information Collected

We automatically gather certain computer information when you use our website through the interaction between your web browser and mobile device. Usually, this type of information is regarded as non-personal information. Additionally, we gather the following:

5. Cookies

To determine which parts of our website you have visited, we employ "cookies." A cookie is a tiny bit of information that your web browser saves on your computer or mobile device. Cookies are used by us to customize the content you view on our website. It is possible to turn off cookies in the majority of web browsers. You might not be able to use our website's features properly or at all, though, if you disable cookies. We never use cookies to store personally identifiable information.

6. Third Party Tracking Tools

In order to enhance our website's functionality and performance, we might potentially employ third-party tracking tools. The purpose of third-party tracking tools is to gather only non-personal data on how you use our website. You are aware, though, that these tools are made and run by people who are not under our authority. As a result, we have no control over the information that these third parties actually collect or how they use and safeguard it.

7. Your Rights

You have the right to access, correct, or delete your personal information. You may also opt-out of receiving marketing communications from us.

After you visit our site, we might use Google Analytics' remarketing feature to show you advertisements on other websites. In order to inform, optimize, and offer ads based on your previous visits to our site, we and any third-party vendors we may collaborate with utilize first-party cookies (such the Google Analytics cookie) and third-party cookies. By going to the Google advertising Settings page, you can modify the Google Display Network advertising and choose not to use Google Analytics for Display Advertising. Installing the Google Analytics Opt-out Browser Add-on for your browser is another recommendation from Google. The Google Analytics Opt-out Browser Add-on gives users the option to stop Google Analytics from collecting and using their data.

8. Automatic Information

Your mobile device or web browser sends us information automatically. Both the name of the website you are going to when you leave our website and the name of the website you came from, if any, are included in this information. The IP address of the computer or proxy server you use to access the Internet, the name of your Internet website provider, the kind of web browser you use, the kind of mobile device you use, and the operating system of your computer are all included in this data. We utilize all of this data to examine user trends and make improvements to our website.

8. How We Use Your Information

We use the information we receive from you as follows

• Customizing Our Website: Together with any computer information we receive, we may use the personally identifiable information you give us to personalize our website.
  Sharing Information with Affiliates and Other Third Parties: Your personally identifiable information won't be rented, sold, or otherwise given to outside parties for marketing purposes. We might give your personally identifiable information to affiliates who work for us on our website (such as third-party search engines, payment processors, website hosting firms, etc.); these affiliates will only be given the information required to deliver their services, and they will be subject to confidentiality agreements that restrict how they can use it.
• Data Aggregation: Any non-personal information gathered from your usage of our website may still be collected and used by us. We may also aggregate this data for internal analytics aimed at improving our website and services, or we may use it ourselves or sell it to third parties. Your personally identifiable information is never a part of these data aggregations.
• Legally Required Releases of Information: In the event that (a) a subpoena, law, or other legal process requires us to disclose your Personally Identifiable Information, (b) a government enforcement agency or law enforcement official needs our assistance, (c) we need to investigate or otherwise enforce our Legal Terms, (d) we need to protect us from legal action or claims from third parties, including you and/or other Members, or (e) we need to protect the legal rights, personal/real property, or personal safety of Effectual Services, our Users, employees, and affiliates.
• Protecting Your Child's Privacy: We acknowledge that children may try to make purchases on our website, but our website is not intended for use by anybody younger than 14 ("Child"). The age of our users is not checked, and we are not responsible for doing so. Before accessing our website, children should get their parents' or guardians' consent. In the event that you, as a parent or guardian, suspect your child is using our website, please get in touch with us to have their account deleted. We reserve the right to request proof of your relationship to the child before granting your request. In the event that we learn that a child has registered on our website, we will promptly remove the account, no further use of the information will be made, and no information will be shared with outside parties. However, you are aware that, as the child's parent, you are legally responsible for any transactions the child makes.
• Use of Your Personal Information: Providing you with services is the main purpose of personal information. Only information that employees "need-to-know" is accessible to them. Every employee receives training on the importance of confidentiality and privacy. Additionally, they receive training on our privacy rules and procedures, which include how to avoid illegal access and data loss. On occasion, your record might be accessed for quality control or licensing reasons. We do not, however, permit the deletion of any personally identifiable customer data for these reasons. The law requires everyone engaged in these activities to protect the privacy of any information they obtain.
• Disclosure of Personal Information: With very few exceptions, no one outside of our organization will receive your personal information without your knowledge and informed authorization. There are a few exceptions, including: a) situations where disclosure is permitted by law and b) situations where disclosure is mandated by law (such as when a court orders the release of information from a record). These exclusions are referred to as "limits of confidentiality." Staff will determine and go over any further confidentiality restrictions that may apply to your case. According to the legislation, only information that is legitimately required for the disclosure's purpose may be disclosed about a person.

8. Your Access to and Control Over Information

At any moment, you can choose not to receive any more communications from us. Using the phone number or email address provided on our website, you can reach us at any time to do the following:

• Change/correct any data we have about you: Request that we remove any information we may have about you, unless the law mandates that we retain it for a predetermined amount of time.
• Security: We take security measures to safeguard your data. Your sensitive information is protected both online and offline when you submit it through the website.
• Updates: With the exception of any future modifications to its terms, this privacy statement will remain in force as of September 4, 2025. You should review our privacy statement on a regular basis as we reserve the right to edit or modify it at any time. Following any changes to the Privacy Policy, your continued use of www.effemark.com will be interpreted as your acceptance of the changes and your agreement to follow and be bound by the updated Privacy Policy. We will tell you via the email address you have supplied or by posting a noticeable notice on our website if we make any significant changes to this privacy statement.